Stronger revenue
Teams that learn fast, stay disciplined, and beat their number.
Hi, I'm Jeff.
I'm an operator, a coach, and a builder. I help technology companies think clearly, develop their people, and grow in ways that last.
I built Sage to help you figure out if that's what you need.
Scroll for background, principles, work ↓
The Work
Most problems aren't
what they look like.
When teams chase problems, they look for someone to blame.
When teams chase outcomes, they engage, they adapt, and they learn.
The problems get solved either way.
Fewer fires. Clearer priorities.
Outcomes I focus on
Resilient client relationships
Strong customer relationships drive retention, expansion, and advocacy.
Teamwork that compounds
Built on focus, the courage to fail, and a commitment to making each other better.
Businesses that run themselves
People grow. Systems improve. Profits compound.
Sustainable innovation
Practical innovation grounded in better business outcomes.
Deeper benches
Building the leaders your business needs before you need them.
Underneath all of it: relationships are a moat. Durable businesses know their customers, understand their pains, and help them win.
RevenueOperationsProductLeadership
I show up, listen, and contribute.
How I work
Intentional Range
The fundamentals that drive performance don't change, how you apply them does.
Give trust, get trust
Trusted people take ownership, improve faster, and help teams scale.
Signal over noise
Cut through the noise. Find the few things actually shaping performance and fix those.
Progress over process
Processes should support the work, not become the work.
Player-coach
Strategy matters, but credibility comes from contribution.
I'm honest about fit
Clear about where I can help most — and where I can't.
Most of my career has been spent close to ownership. It shapes how I lead, build, and make decisions.
RevenueOperationsProductLeadership
One session at a time.
Working Together
Structured thinking work, not just conversations.
A clear process to get you unstuck and moving forward.
01Step
Book a session
Talk to Sage if you need to think it through. When you’re ready, one session is all it takes to start.
Book a Session — C$25002→ Yields
The session
ICF-certified coaching methodology. A conversation that goes beneath the surface — agenda-free, focused on what’s actually in the way.
What’s included
Call transcript
You own it. Use it however helps most.
100% satisfaction guarantee
If it wasn’t worth it, you don’t pay.
03Step
The shift
Clarity on what’s really going on. A defined next move that’s yours to own.
What you’ll walk away with
From step 02Call transcript
You own it. Use it however helps most.
100% satisfaction guarantee
If it wasn’t worth it, you don’t pay.
Career Highlights
Strong outcomes across diverse businesses.
Showing 08 of 08
Struggling Provider → Trusted Partner
$350K → $25M
Annual Bookings
Director of Sales & Relationship Management
Led the sales transformation that helped establish Trapeze as industry leader.
I've always been a strong seller. This taught me to lead sellers.
Executive training in sales strategy, leadership, and executive presence. Learned to build revenue systems that make teams better and performance repeatable.
Most performance problems aren't skill problems. Cognitive coaching taught me to see the difference.
ICF-certified executive coaching training focused on developing leaders who think clearly, take ownership, and help teams perform without constant direction.
Legacy Vendor → Viable Cloud Partner
$1.7M
CloudSuite HCM Deal
Account Executive, HCM
Built a $2.5M enterprise pipeline and closed a $1.7M CloudSuite HCM deal.
Understanding ML and AI isn't optional anymore. This is where I built that foundation.
Executive training in data science and analytics. Built a practical understanding of machine learning and how to guide product and operational decisions with data.
Self Service → Multi-Motion Revenue
3×
Deal Size
VP, Revenue
Transitioned the revenue model from PLG to inbound and enterprise.
Stalled Product → Real Business
9×
ARR Growth
Head of Revenue, Product & Operations
Full P&L ownership across product, revenue, and operations. Turned a promising product into a real business.
Product, UX & Applied AI
Invested to build the judgment to lead at the intersection of commercial outcomes and product execution.
UX Foundations · Design Thinking · Technical Product Management · AI for Everyone · Building SaaS Products with AI · Structured Decision Making
Testimonials
A collection of thoughts from the people who’ve helped me, and who I’ve helped throughout my career and life.
Showing 30 of 30
Executive
“Jeff brought sales leadership and structure to our revenue as we grew. His…”
Saif Ajani
CEO
Executive
“Overall, Jeff has been instrumental in moving Meal Garden forward.”
Vlad Chernenko
CEO
Executive
“Jeff proved himself to be a very capable leader, a great coach, an…”
Jim Schnepp
VP, Sales and Marketing
Executive
“He has proven repeatedly that he can perform in the most trying situations.”
Rick Bacchus
President
Executive
“Jeff’s ability to read people, adjust his message for his audience, and…”
Colin McKenzie
General Manager
Executive
“Jeff got the CFO to confirm their desire to expand scope, then spent…”
John Parsons
VP, Sales
Peer
“His exceptional ability to listen is rare, and a defining trait of what…”
Diego Menchaca
Founder
Peer
“His ability to find new and creative ways to close large deals has been…”
David Corbin
Sales Executive
Peer
“His brilliance is at times unrivaled. He puts his own personality stamp on…”
Pepper Harward
CEO
Peer
“I took your advice and went out guns blazing; #1 on my team and #2 in…”
Chris Chun
Sales Leader
Peer
“You were such a great coach and so helpful, one of the people I learned…”
Brittany Dallman
Business Development Rep
Customer
“Jeff is a seasoned executive with in-depth experience. Always willing to…”
William Tsuei
Chair, IT Committee
Customer
“Jeff brought us new and innovative products to help resolve outstanding…”
Rick Moore
Customer
“Jeff spent time understanding how we did business and partnered with us to…”
Rajeev Roy
Director, Digital and Process Transformation
Direct Report
“Jeff is a fantastic business coach who challenged me to view problems from…”
Martin Burwell
Sales Executive
Direct Report
“I grew substantially as a professional while working with Jeff. He was…”
Skyler Thompson
Partnership Manager
Direct Report
“Jeff coached me around meeting execution: how to figure out the right…”
Karl Shamatutu
Sales Executive
Direct Report
“Jeff is one of the most focused and driven individuals I’ve ever had the…”
Dale Mehta
Sales Executive
Direct Report
“Jeff Lougheed has had the single most impact on the development of my…”
Brendan Samis
Sales Executive
Direct Report
“Gave me the confidence to get out there and make it happen.”
Kiki Athanas
Founder
Direct Report
“Your question-based coaching had a huge impact on helping me think more…”
Iara Rios
Manager, Content Marketing
Friend
“He shows up. No matter what’s happening in his own world, if you need…”
Justin Juscka
VP, Product & Portfolio Management
Friend
“You have this unique ability to truly listen, not just waiting to respond…”
Mike McPherson
Toronto Police Services
Friend
“His superpower has always been his ability to walk into a room and make…”
Rob Cotey
Principal
Friend
“Your positivity, your contagious laugh, and love of humanity makes the…”
Steph Ringwald
Emergency Room Manager
Friend
“True concern for your well-being, challenges the status quo, sees deep and…”
Garth Willson
Director, Engineering & Continuous Improvement
Friend
“His enthusiasm and zest for life are special...magnetic. People are drawn…”
Mike Zinzer
General Manager
Friend
“The best part is always the laughter, the kind that is physical, that…”
Helen Theodosiou
Owner
Friend
“You’re one of the most interesting people I’ve ever met. I love your…”
Richard Ilnycki
Advisor
Friend
“Small pieces of advice can go a long way, and Jeff has dropped a few that…”
Ryan MacEwing
Senior Sales Executive
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